Big-chain tools, built for independent clubs.
The Switchboard Company works exclusively with membership and booking clubs — gyms, fitness centers, sports clubs, tennis clubs, studios — building the modern, custom website your club actually deserves. Switchboard OS — the software that turns that site into a steady source of leads, members and reviews — is live on top of it.
The shop down the street should compete with the chain across town. We make sure it can.
AI never reached Main Street.
Spend any time around independent clubs and you start to see the same pattern. Incredible gyms, sports clubs, tennis clubs, and studios — run by people who are excellent at what they do and completely slammed doing it. And almost none of them are using the tools that have quietly become standard everywhere else.
Websites a decade out of date, or none at all. Calls going to voicemail during the lunch rush. Inquiries from the website sitting unread until the next morning. Meanwhile every national chain has a polished site and a system that texts you back, books you in, and reminds you to show up.
Here's the thing: that technology isn't expensive or exotic anymore. It's gotten cheap, reliable, and genuinely good. It just hadn't been packaged for the corner business — nobody was translating "AI" into something an owner-operator could actually buy and use. That gap is the entire reason this company exists.
The tech to compete with the big guys already exists. Our job is to put it in your hands.
One unanswered question is one lost member.
Modernizing doesn't mean a giant overhaul. It starts with a website that actually works — and the biggest wins after that are usually small, specific fixes that compound. Take the most common one: someone lands on your site at 9pm with a question about memberships. At most clubs that question dies right there. With Switchboard OS the AI receptionist answers it in seconds, captures the lead, and the follow-up engine keeps the conversation alive until they book a tour. That's live today for our founding clubs.
- A question comes in during a rush → nobody answers → they join the club down the road.
- A 9pm website inquiry sits unanswered until mid-morning.
- Happy customers leave — and are never asked for a review.
- Last year's customers are forgotten instead of re-engaged.
- Every website question gets an instant, friendly answer — any hour, and the lead stays yours.
- Inquiries get answered in seconds, day or night, automatically.
- Reviews ask themselves at the right moment, building your reputation on autopilot.
- Past customers get pulled back in with smart, well-timed follow-ups.
A few things we don't compromise on.
Clubs only
We don't chase corporate accounts. Everything we build is sized, priced, and paced for owner-operators — the people doing the work themselves.
Build first, pitch second
We'd rather show you than sell you. Sites are custom-built from scratch — no templates, no drag-and-drop page builders, no bloat.
AI, in plain English
You don't need to care how it works. You need more answered calls, faster follow-ups, and more booked jobs. That's how we talk about it.
A real person, every time
You're not opening a support ticket or waiting on a queue. When something comes up, you text the person who built it.
Hi, I'm Drew.
I'm a Division I student-athlete, and I've spent my life around small, owner-run businesses — places I genuinely care about, run by people who are great at their craft and stretched thin running everything else.
I started by building websites — clean, fast, custom — because so many of those businesses were stuck with something outdated or nothing at all. The more I built, the more I saw what was missing behind the website: the systems that catch the lead, answer the question, and follow up while the owner is busy doing the actual work.
So I went and learned how to build those too. The Switchboard Company is where it all comes together — modern websites and practical AI, made for the businesses that need it most and run by someone who'll actually pick up the phone.