Big-company tools, built for small businesses.
The Switchboard Company works exclusively with small businesses — modernizing your online presence and putting practical AI to work behind the scenes, so you run leaner, answer faster, and land more clients without hiring a single extra person.
The shop down the street should compete with the chain across town. We make sure it can.
AI never reached Main Street.
Spend any time around local businesses and you start to see the same pattern. Incredible shops, salons, gyms, and restaurants — run by people who are excellent at what they do and completely slammed doing it. And almost none of them are using the tools that have quietly become standard everywhere else.
Websites a decade out of date, or none at all. Calls going to voicemail during the lunch rush. Inquiries from the website sitting unread until the next morning. Meanwhile every national chain has a polished site and a system that texts you back, books you in, and reminds you to show up.
Here's the thing: that technology isn't expensive or exotic anymore. It's gotten cheap, reliable, and genuinely good. It just hadn't been packaged for the corner business — nobody was translating "AI" into something an owner-operator could actually buy and use. That gap is the entire reason this company exists.
The tech to compete with the big guys already exists. Our job is to put it in your hands.
One missed call is one lost customer.
Modernizing doesn't mean a giant overhaul. The biggest wins are usually small, specific fixes that compound. Take the most common one: when a call goes to voicemail, most people don't leave a message — they just dial the next name on the list. One automation that texts that caller back the second you miss them turns a lost lead into a booked job. Multiply that across a month, and it's the difference between a slow season and a full calendar.
- Call comes in during a rush → voicemail → they call your competitor.
- A 9pm website inquiry sits unanswered until mid-morning.
- Happy customers leave — and are never asked for a review.
- Last year's customers are forgotten instead of re-engaged.
- Every missed call gets an instant, friendly text back — the lead stays yours.
- Inquiries get answered in seconds, day or night, automatically.
- Reviews ask themselves at the right moment, building your reputation on autopilot.
- Past customers get pulled back in with smart, well-timed follow-ups.
A few things we don't compromise on.
Small business only
We don't chase corporate accounts. Everything we build is sized, priced, and paced for owner-operators — the people doing the work themselves.
Build first, pitch second
We'd rather show you than sell you. Sites are custom-built from scratch — no templates, no drag-and-drop page builders, no bloat.
AI, in plain English
You don't need to care how it works. You need more answered calls, faster follow-ups, and more booked jobs. That's how we talk about it.
A real person, every time
You're not opening a support ticket or waiting on a queue. When something comes up, you text the person who built it.
Hi, I'm Drew.
I'm a Division I student-athlete, and I've spent my life around small, owner-run businesses — places I genuinely care about, run by people who are great at their craft and stretched thin running everything else.
I started by building websites — clean, fast, custom — because so many of those businesses were stuck with something outdated or nothing at all. The more I built, the more I saw what was missing behind the website: the systems that catch the lead, answer the question, and follow up while the owner is busy doing the actual work.
So I went and learned how to build those too. The Switchboard Company is where it all comes together — modern websites and practical AI, made for the businesses that need it most and run by someone who'll actually pick up the phone.