We help independent clubs win more members.
The Switchboard Company builds for gyms, sports clubs, tennis and pickleball clubs, swim clubs and studios — and nothing else. Every club gets a custom website wired into Switchboard OS, so the people who find you online actually end up on your member list.
The best club in town shouldn't lose members to the biggest one. We make sure it doesn't.
Clubs run on members. Most club websites don't bring any in.
Independent clubs are usually better than the chains — better coaching, better community, a better place to spend an hour. But the owner is on the floor, the front desk is slammed, and the website is a brochure nobody has touched in years.
So the late-night question about a family membership goes unanswered. The trial visitor never hears back. New members are never asked for a review, and the ones who cancel are simply forgotten. Meanwhile the chain across town has a team and a system doing all of it.
We decided to build for one kind of business and build the whole system for it: a website made to turn visitors into members, connected to software that answers, follows up and reports back — set up and run for you.
Your website should be your best salesperson, not a brochure.
One website. One dashboard. More members.
We design and build your club a custom website, plug it into Switchboard OS, and keep it running. It's one plan: $0 up front, your first 30 days free, then $349/mo for the website, the software, priority support and unlimited minor tweaks.
- A 9pm question about memberships sits unanswered until morning — by then they've booked a tour somewhere else.
- Day-pass and trial visitors leave and never hear from you again.
- Happy new members are never asked for a Google review.
- Members who cancel are forgotten instead of won back.
- Every website question gets answered in seconds, any hour, and the visitor is saved as a lead.
- Every lead gets followed up automatically — an instant email, then day-2 and day-7 check-ins.
- Every new member gets the same review ask with a one-tap Google link.
- Cancelled members get a win-back sequence at 0, 30 and 60 days.
A few things we don't compromise on.
Clubs only
Gyms, sports clubs, tennis and pickleball clubs, swim clubs and studios. Focusing on one kind of business is how we get every detail right for yours.
Custom, never templated
Every site is designed from scratch around your club — your spaces, your programs, your members. No templates, no page builders, no bloat.
No risk to start
$0 up front and your first 30 days are free. If it isn't right for your club, cancel any time in those 30 days and you're never charged.
A real person, every time
No ticket queue, no call center. You work directly with the person who built your site — and priority support is part of the plan.
Hi, I'm Drew.
The idea for The Switchboard Company began with my own website, an investing blog I built on WordPress. I quickly became unsatisfied with the features, the look, and usability of the site so I learned to build and host a new one from scratch. I received such positive feedback on the redesigned blog that I decided to begin offering my services to businesses in my local area.
The Switchboard Company now serves membership based clubs because as a Division I student-athlete, I've spent my life in and around such facilities. The more I built, the more I saw what was missing behind the website: the systems that catch the lead, answer the question, and follow up while the owner is busy doing the actual work.
That is where Switchboard OS comes in. Now, every site I build runs on our lead capture software to drive more bookings, more members, and more revenue.